
If you live in Thunder Bay, you know that once the Santa Claus Parade hits Memorial Ave, it’s officially the holiday season. The annual Rotary Santa Claus Parade is one of those can’t miss local traditions that brings out over 20,000 people every year, and it’s worth every mittened clap and thermos of hot chocolate.
This year, Santa’s sleigh rolls through town on November 15th, starting at 10 a.m. from the Real Canadian Superstore and wrapping up at the Thunder Bay Community Auditorium, where the big man himself will be available for photos, meet and greets (and popcorn!).
Organized by the Lakehead, Fort William, and Port Arthur Rotary Clubs, along with Rotaract, this event has been spreading Christmas magic for 33 years. As they put it, “it’s a gift we give each other as a community.”
Around 60 floats will make their way down the route, featuring local businesses, schools, marching bands, dancers, and decked out performers. Expect to spot everyone from the Grinch and Sparky the Fire Dog to carollers belting out your favourite Christmas tunes. It’s basically Thunder Bay’s own Hallmark movie moment. And let’s be real, the excitement hits differently when you see Santa waving from the final float.
Now although the parade is pure Christmas magic, we get it…between crowds, unpredictable weather, keeping your coffee from freezing, and at least one kid asking “when’s Santa coming?” every five minutes, attending the parade can take strategy. Luckily with a little prep, you can enjoy every jingle bell and candy cane moment stress-free. Here’s how to make it magical AND manageable:
The Rotary Clubs do an incredible job keeping this tradition alive year after year and full of community spirit. So bundle up, grab your blanket, and get ready to wave at Santa, because once that sleigh comes to town, Thunder Bay’s officially in Christmas mode.



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CEDC © 2025. All rights reserved.