Santa’s Sleigh is Rolling Through Thunder Bay This Weekend!

If you live in Thunder Bay, you know that once the Santa Claus Parade hits Memorial Ave, it’s officially the holiday season. The annual Rotary Santa Claus Parade is one of those can’t miss local traditions that brings out over 20,000 people every year, and it’s worth every mittened clap and thermos of hot chocolate.

This year, Santa’s sleigh rolls through town on November 15th, starting at 10 a.m. from the Real Canadian Superstore and wrapping up at the Thunder Bay Community Auditorium, where the big man himself will be available for photos, meet and greets (and popcorn!).

Organized by the Lakehead, Fort William, and Port Arthur Rotary Clubs, along with Rotaract, this event has been spreading Christmas magic for 33 years. As they put it, “its a gift we give each other as a community.”

Around 60 floats will make their way down the route, featuring local businesses, schools, marching bands, dancers, and decked out performers. Expect to spot everyone from the Grinch and Sparky the Fire Dog to carollers belting out your favourite Christmas tunes. It’s basically Thunder Bay’s own Hallmark movie moment. And let’s be real, the excitement hits differently when you see Santa waving from the final float.

Now although the parade is pure Christmas magic, we get it…between crowds, unpredictable weather, keeping your coffee from freezing, and at least one kid asking “when’s Santa coming?” every five minutes,  attending the parade can take strategy. Luckily with a little prep, you can enjoy every jingle bell and candy cane moment stress-free.  Here’s how to make it magical AND manageable:

 

  1. Dress for whatever Mother Nature throws at you: Thunder Bay weather in November is always a bit of a mixed bag. One minute it’s snowing, the next it’s raining, and somehow it’s still +8. The key is layers on layers: waterproof boots, cozy sweaters, and a jacket that can handle surprise drizzle. Umbrellas are fine, but ponchos or rain gear will keep your hands free for waving (and hot chocolate holding). Basically, be ready for anything, and don’t forget a blanket to sit on… it’s all part of the Santa Parade experience.

 

  1. Arrive Early: The parade starts at 10 a.m., but the early birds grab the best curb spots. By 9 a.m., families are already staking out their real estate, thermoses in hand. The later you arrive, the higher your odds of hoisting a kiddo on your shoulders for the full route… so plan accordingly (your back with thank you later).

 

  1. Snacks = Sanity. Nothing keeps the festive spirit alive like snacks. Bring Christmas cookies, candy canes, or hit up a bakery on the way (hey, if you’re up early, that Swell line might not be so bad). And yes, pack a thermos of hot chocolate, it’s parade fuel.

 

  1. Plan Your Exit: Take a look at the parade route which also might help you find that perfect spot and avoid the post event traffic rush.

The Rotary Clubs do an incredible job keeping this tradition alive  year after year and full of community spirit. So bundle up, grab your blanket, and get ready to wave at Santa, because once that sleigh comes to town, Thunder Bay’s officially in Christmas mode.